A omnichannel store picks hn maticanet to develop a tailor made crm

Use Case

Retail & Consumer Products

The Challenge

The Italian branch of a German multi-national, leader in the distance sale of retail products through Television and Web with a turnover of over 500M€, landed in Italy in 2010 with the aim of becoming one of the leading companies in the sector.

The Solution

The X3-CRM product, owned by the Humanativa group, already used in the past by the Mediaset group in Mediashopping and first by Canale-d. HSN was chosen by the Customer thanks to its power, flexibility, multi-channelity and integration with SAP-R3 as a backend of logistics and accounting management.
X3-CRM has been an established solution for over 15 years now, for massive sales management through Inbound (call center), outbound and web channels and for the management of all after-sales support.

The Benefits

The customer uses X3-CRM to manage millions of customers and guide operators in Inbound and outbound sales to optimize call times, order-taking and operating margins.

Humanativa’s role

HUMANATIVA has made the X3-CRM management system available to the Customer – on its infrastructure – while providing, at the same time, its configuration, customization, and support and integration with national and international third-party systems. Logistics, websites, marketplaces, banks, payment systems, etc.